Building an effective responsive email list full of eager buyers for your product or service has more than just one step, however where it all starts is with a high converting squeeze page that entices your web site visitors to join your email subscribers list.
Having a list of this kind will enable you to directly send valuable relevant content to your subscribers from your target market, so you can develop a positive business relationship with them as well as establish yourself as an expert in your particular niche market. If you are someone who would like to know some of the basic elements for identifying or creating the most effective squeeze page you can, below is a quick description of what your page will need.
Headlines That Grab Attention And Compel
The squeeze page's headlines ought to be the primary thing that the web site visitor spots and so it must draw in their attention, while keeping them concentrated for enough time to allow them to become a validated subscriber of your email list.
The size of your headlines text needs to be bigger than all of the other text in your squeeze page, and then for enhanced visibility, you can add color to your headline font (red and blue is very effective).
You might like to think about highlighting your headline as well as any sub headline which you use. You may use the "h1" and "h2" tags to increase the size of your headline text, that won't just aid in getting the attention of your site visitors but will in addition notify search engine crawlers that this bigger text is different and significant.
Make every effort to make sure your headline is properly centered on the template and attempt to position your opt-in box so that it is nearby the headline. If you work with a CSS structured squeeze page, your opt-in box may be put in a right column, that includes a bullet-ed list of benefits presented in the primary body of your page.
The Body Or Content
It is important when creating your content to keep it down to only the most important information you need to give. Stay away from squeeze pages that contain to many paragraphs an words with worthless information. The main reason for your squeeze page is to convert your visitors into subscribers, stay focused on keeping your content straight to the point, clear, compelling and certainly understandable.
Split testing your squeeze pages to see which one does the best is a good idea for increasing your rates of conversion, but here is a brief description of how you could format your squeeze page content so that is more understandable, easy to read, and get you more sign-ups.
1. Highlight Your Benefits By Using Bullet Points
To point out the important features and bring out the specific benefits of signing up to your email list make use of bullet points. For directing your visitors to the benefits and what you have in store for them in exchange for them joining this is an awesome and effective technique.
2. At All Times Be Sure To Maintain Focus
Stay focused on converting your visitor, don't add any external links in your squeeze page. This may act as a distraction and direct your potential email list subscriber to leaving your page before they sign-up. The only thing your visitors should be directed to is opting in to your list. Be sure to keep your purpose clear and to the point, and that's to get that sign-up.
You don't want any widgets, plug-ins, or menus to act as distractions so don't use them. Your squeeze page should only consist of headlines, opt-in box, bulleted list, and a privacy policy all on one page. If any information is not designed to getting subscribers leave it out!
3. Make Your Call To Action Loud And Clear
This is one of the most important elements of an effective squeeze page, you need to make sure your visitor knows what you want them to do. So tell them exactly and specifically to fill out your opt-in form then confirm if you want to successfully gain new subscribers.
Keep in mind, you have to make it clear what you want your squeeze page visitor to do, everyone will not be familiar with this sign-up process, you have to let them know.
The information mentioned above will certainly aid anyone in creating a squeeze page that is sure to convert visitors into email list subscribers. The information will also help you recognize an effective squeeze page template when you see one.
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