This article reveals 3 tips that will help you to build a profitable email list. Whether you are already building a list or just intending to build one, these tips will come in handy to make your email list profitable.
Tip 1
Focus on building a relationship with your subscribers and sale later. Some marketers concentrate on nothing, but sending offer after offer to their list. While your overall objective in building a list is to make money, you need to consider what your subscribers' objective is and try to deliver on it. In the long run, a combination of both relationship building messages and sales messages would do you good in improving the profitability of your list. For example, you may choose to send out one sales offer for every two or three free offers or conversational messages.
Tip 2
Segregate prospects from customers. Most lists would have been built using free offers. The people who get on the prospects list after taking a free offer are later introduced to paid products. Now these become customers, and at this point they should be moved to a customer list. The reason for having a customer list is such that you do not continue pitching the same products to them that they have already bought. Plus, you can now start promoting second level paid products to those who would have bought the first level product. As for the prospect list, you would be continuing to sell the first paid product to them.
Tip 3
Make it a point to test and truck your email campaigns. This will help you to find out the best days and times to send out an offer, which subject line catches the attention of your subscriber and the kind of offers they mostly respond to. There are different variable that you could be testing, ranging from headlines, email length, day and time, type of offer, to mention a few. The point to remember though, is that you should test each of them individually.
When testing a headline, test only the headline and headline alone. Be sure to crate two messages with different headlines in order to compare which one your subscribers respond to better. On another day choose another variable to test, say, the type of offer you send to the subscribers. Over time you will find out what works best with your list in terms of producing the best results.
This article has concentrated on a 3 of the many tips you could apply to ensure you build profitable email lists. It has discussed relationship building, segregation of customers from prospects and testing the various variables that affect the success of your email campaigns.
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